Reebok Latam came to us to create a website that would allow their customers to access their body mass analysis after being measured at stores. Through Aminogram technology with their Biody Coach device, a person can go to the store and get a measure to earn an accurate and detailed analysis of their body composition. This program is an excellent way for Reebok to help its customers gain access to information that will serve their fitness goals to become healthier.
The platform was developed by combining algorithms and scripts to translates those analytics in a branded and friendly way to display the data for the customers. Easy to digest and simple to follow. We combined the data points from Biody Coach, and cross-referenced the data with the Customer’s goals to provide a solution tailored to their need.
We constructed the website in a responsive language to react to each device. The audience consumed their content 50% on desktop devices and 50% on mobile devices. On the design end, we focused on simplicity, following the brand’s guidelines. We approach the Customer’s journey to allow for a design that provided easy to read results paired with relatable information to accomplish the goals.
The brand was able to successfully launched the program across eight stores. Since the response has been so popular, and the return rate is increasing, the brand is expanding its plans to integrate ten more stores throughout what is left for 2021.