CHALLENGE:
Reebok Latam installed mass measurement devices in store and needed an approach to help build a platform for the end consumer to retrieve their information. Reebok needed to create a program not only to provide added value to consumers but to serve as a drive-to-store mechanism. With the help and integration of Aminogram equipment within stores, we connected through API and developed a front-end website that customers could regularly use to retrieve their data.
THE SOLUTION:
The platform was developed by combining algorithms and scripts to translate those analytics in a branded and friendly way to display the data for the customers. Easy to digest and simple to follow. We combined the data points from Biody Coach and cross-referenced the data with the Customer’s goals to provide a solution tailored to their need. We built the website in a responsive language to react to each device (mobile, tablet and desktop).
On the design end, we focused on simplicity, following the brand’s guidelines. We approach the Customer’s
To drive consistent traffic, we paired the website with a CRM platform that allowed for email reminders and newsletters that would drive those who registered to the program back to visit in a regular basis.
We developed content on a regular basis (monthly – posted weekly) that worked as a traffic driver mechanism, maintained the website fresh and ranking on SEO. Consumer-centric content was developed based on the archetypes needs to drive them back for more.
To show results and make them available to c-level and executives, we created a live dashboard that fed from different databases and tools. This dashboard allowed for real-time analytics giving the Reebok Team the ability to make decisions on the go.
THE RESULTS:
The brand was able to successfully launched the program across eight stores. Since the response was so popular, and the return rate kept increasing, the brand expanded its plans to integrate ten more stores throughout what was left for 2021. The platform was able to capture customers interest and converted 80% of those interested into subscribers online.
The brand was able to push weekly content with a conversion of 40% open rate.
About 75% of the audience that visits the platform engages not only with the platform not only on the results section but with the blog with over 5 min time spent – 30% over the benchmark.
